The Why & How of Google Ads
Why: Quality Enquiries at a lower cost
-Google Ads are generally less expensive though Social Media looks cheap apparently.
-The cost per Lead is less.
-There are ways to prove that, views in Social Media are often inflated by a factor of X.
-You get more quality leads.
HOW: Understanding the Approach
Smart Content - Low Rate
– Google earns per click. If your Ad content results in fewer clicks, Google charges higher rates.
– So, Google suggests Ad Content changes that result in higher clicks but unfortunately, fewer enquires. Our Solution: Intelligent mixture of Your Ad Matter + Google’s recommendations.
OPTIMISING COST PER LEAD
-Most Google Ads fail, as people try to show them to everyone, everywhere and at every hour, inflating Cost per Lead.
– We need to do the opposite of traditional Ads. How? Targeting, timing and restricting.
– You may relax, as we do this for you.
Total Ad Budget
-We keep the ad budget low for sustained Lead Generation activity and use Social Media to promote your Brand.
The Why & How of Facebook Promotion
Why: Promotion, Branding and Awareness
– In the case of Google search, people are searching because they are evaluating or trying to buy something.
– In social media with rich content ( Video & Pictures) you can create impulse purchase decisions or create demand for your products.
– You can also promote your brand.
HOW: Understanding the Approach
INCREASE FOLLWERS
– Using tools in Facebook’s Ad Console we increase followers.
– Amount spent is visible in your Facebook account.
– For unique services or products, we can promote an enquiry form or a registration form.
MORE FREE VIEWS
– More followers means more views for your Posts & Videos. All are free of cost.
– By sharing links or url you can drive traffic to your website or Youtube Channel over the years.
– You can also solicit Feedback via survey forms.
Pomote Your Products
– A excellent medium to promote your brand or service.
– You need not put all Brand related details in Social Media. You can put teaser Ad or interesting pictures and put a link to your Brand page on your website.