Frequently Asked Questions

What is Digital Marketing?
Marketing with the help of websites, search engine, email, social media, apps is Digital Marketing. Done right this a much more cost-effective way for most campaigns. Advertising via Facebook for example has many advantages.

At the same time, an average user can be clueless about analyzing effectiveness. They are easily deceived by various adds to follow the wrong methods. For cost-effective advertising, you need a professional to assist you so that you get the best results for the money invested.
How can you Boost My Business?
Putting up a website is not an end. The ultimate objective is business growth. So, we do the following for you.

Build Broad Web Presence
Efficient Digital Advertising
Customer Oriented Content
Enquiry Capture & Response

What is efficient Advertising? – Monthly Advertising budget has to within typical gross profit margins. Otherwise, it’s not sustainable.
We monitor and fine-tune your Ads so your cost per enquiry is within industry norms.

Why do we say Broad Web Presence? – It is not sufficient to have a Website or a Facebook page or a Google Page. You need them all since they provide different functions. Also posting on a Social Media is not enough. You need to enhance your page in specific ways. With our Social Media Plan, we do this for you.

What is customer-oriented content? – People tend to put a comprehensive view of their business on the front page. Does it hurt or improve sales? Customers as per research spend only 20 seconds or so trying to locate if you offer what they want. As such it better not fill up the home with too many items.
Experts Guidelines with regards to Website Content are available. We assure the best of web guidelines.

What is enquiry capture? – Many people visit a website and disappear. There are two things we do. Firstly, make it easy for interested visitors to leave behind phone numbers and email ID. Then enquiries are handled via automated emails and brochures. There also facilities like remarketing.
Why can't we market all by ourselves in Facebook?
Facebook is one of the cheapest feature-rich advertising platforms. FBs advertising revenue of 80 billion dollars per year is a testimony to its popularity.

Putting up a few adds in FB is as easy as ABC. Yet most users fail to get good returns in FB even after putting in a lot of time. This is mostly because they get the objectives, basic strategy, and benchmarks wrong. The average user does not know what is possible on FB. In other words, most lack benchmarks for comparing outcomes. So most people end up advertising to friends and a few friends of friends only, ignoring prospective customers.

Secondly, you need to fine-tune targeting while keeping advertising costs low. Most users as well as many digital marketers work blindly without a specific goal. It’s like throwing paint on a canvas without deciding what to draw. The following are a few advantages a Digital Marketer can provide.
- A Digital Marketing Agency will get better results for the same amount of money you spend on FB.
- Demographics: Facebook also uses artificial intelligence software to find followers at a lowers cost. Without targeting it will accumulate the wrong kind of followers.
- Effectiveness: We manage costs while targeting prospects via multiple parameters.
- Brand: We design quality adds to uphold your brand and post at the right time, regularly.
For more details please get in touch with us.
Will my website appear in Google search?
Many websites compete to come on the first page. As competition increases more than 200 factors come into play especially at the international level. At City level 30 plus factors need to be worked at. This activity is called Search Engine Optimization (SEO).

Onsite SEO: Changes made to a website to make it friendly to Google, Bing, etc is Onsite SEO. This includes Website contents rewriting, optimizing page loading speed, putting in page descriptions, keywords, meta tags, etc.

Offsite SEO: This is a huge activity. We need to put up write-ups about your website in Social Media and Blogs etc with your website link (backlink). Your site needs more quality backlinks and more visitors compared to your competitors in order to rise up in Search Results. At the same time, it should not be apparent that you are doing this to influence or manipulate Google Search Results. Google rewards quality content and penalizes superficial and misleading content.

Therefore it takes months if not years of work to improve Google Search Rank. Whereas a website is developed in days. As such the pricing for SEO is quoted separately. Offsite SEO price estimate depends on how popular your competitor’s websites are.

Why website developments cost vary ?
The price of a website depends on a number of factors like number of pages, features, number of photographs, and stylization. Normally a website consists of an About Us Page, Contact Us Page, Home Page, Info Page, etc. Additional Pages cost more. Selecting the best picture and then cropping or resizing the picture and then applying the right percentage of compression takes time. After than comes animation and color matching different parts with the theme color. Single colors are easy to put up while color gradients take time to match. So, the price depends on the number of pages, design elements, and also features. Price normally varies between Rs. 5,000 to 20,000.

In case of an eCommerce price varies greatly depending on features like bulk pricing, bulk discount, product bundling etc The price an eCommerce Site normally varies between 8,900 to 20,000.

Please visit our Prices Page to know about the plans we offer.
What is Customer Relationship Management software?
How does an Admin Panel help?
The admin panel helps you to put up blogs, events held by you, announcements, and products & services. Announcements are automatically displayed at the top of the home page.

Will I be able to use it?

The Admin Panel is a simplified version of a popular platform used by a million business owners. Hence you will have no difficultly using the panel which has been designed to be user friendly from the very outset.
From which hosting provider should I buy?
We suggest that you choose from frequently reviewed providers like Hostinger, Bigrock, Hosting Raja etc. While Godaddy is priced much higher if you include Secure Sockets Layer (SSL), which Google recommends. Blue Host reportedly has higher latency (slow). You may like to avoid bare minimum plans as they lack the required features.

Small Hosting providers trick you into low priced plans which are flawed. So after buying and you are again forced to upgrade paying a much higher price. You still get low-quality support, high downtimes and low speed. When things do not work they blame developers.

Digital Marketing Company in Assam

We provide Digital Marketing and SEO Services in Assam, Kolkata etc. Today, there number options for running campaigns and collecting leads in Facebook. One of the best options for new companies is to advertise via Goggle Ads. We design posts and run ad campaigns. Are you too busy to write content for your website? We also provide content writing service.